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VOORUIT IDENTITY

BRANDING INSPIRED BY BREAD

After reading more about the history of this Arts Center, I discovered that at the beginning of the cooperative, there were bread sales.

Certainly using bread/dough as the starting point of the new identity would be a meaningful perspective.

Therefore I started to observe bread and dough: how it stretches, its density, the crust and curves.

I tried to transport these feelings to the graphic universe using uneven shapes with an outline and other subtle details along with the layout.

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